Make your exhibition stand the one that attracts the crowds Exhibitions are the perfect way to expand your customer base. After all, thousands of people will pass through an exhibition hall. The key is attracting a large proportion of that footfall to your stand. Here’s a few proven ways of doing so Lure visitors with great visuals. Make your stand…
Create Sales Opportunities - Thinking Outside the Box Are you missing out on sales or promotional opportunities? All too frequently, companies focus purely on standard exhibition sites and conventional sales and marketing activities. Thinking outside the box could lead to opportunities you might never otherwise have expected. Take Westfield Shopping Centre in East London. Retailers were a little hesitant when…
Six Reasons why you should use exhibitions to build your brand! In a digital, online world, it is all too easy to forget the importance of meeting people face to face at exhibitions. Overlooking trade shows and exhibitions within the marketing mix is a big mistake. Exhibitions are more than just a space to highlight your brand, and show your…
Top Tips for First Time Exhibitors Planning on taking part in an exhibition for the first time? With thousands of people streaming through the doors of an exhibition centre, trade show or showground, there is a massive potential audience. So how do you maximise sales and marketing? Take a look at our checklist for some suggestions 1. Register early and…
How to make exhibitions work for you! Taking part in an exhibition is a great way to build a brand, gain visibility and attract customers. But it can also go horribly wrong – anyone who has visited an exhibition, whether it is a trade or consumer show, will be all too familiar with the sight of sad looking exhibition stands…
Need to hire staff for shows at the NEC Birmingham? With ever increasing numbers of people taking part in outdoor activities, camping & caravanning has become the most popular type of holiday. Over 85,000 people come to the annual Caravan & Camping Show at the NEC – and we love it. This is one of the highlights of our working…
Attracting Attention at Exhibitions Exhibitions and shows often include hundreds of stands. Making sure that a large proportion of visitors come to your stand is crucial to a successful show. Here are a few suggestions highlighting ways to attract attention Before the show: Take advantage of pre-show publicity. Most exhibitions offer an opportunity to provide some basic information to customers…
2022 Exhibitions at the NEC 2022 looks set to be jam-packed with exhibitions at the NEC. Almost every possible type of B2B and consumer exhibition is being held spanning home furnishings, boats, security, weddings, utilities to food & drink, higher education and model railways. As if that wasn’t enough, it is time to look forward to the return of the…
The Rise in Hybrid Exhibitions New style hybrid exhibitions and conferences are emerging in the wake of the pandemic, and are set to pose new challenges for organisers. Hybrid events combine both physical and virtual reality/online events. Most recently, the Oscars, Emmy Awards and Grammy Awards combined both in-person and streaming online and for the first time, had made it…
Supplying Excellent Staff at Excel London Conferences, exhibitions and events are back at ExCeL London under Covid safe conditions. For companies and consumers it offers the perfect opportunity to enjoy events such as Grand Designs Live and Discover Dogs, discover new products, new contacts, hold product launches, boost brand awareness and award ceremonies. Upcoming shows this autumn include :- •…