To promote awareness and increase footfall into a new Homesense store opening in the Birmingham area. Promotional teams to engage with the general public, distribute flyers about the grand opening and on the day the doors open attract people in with discount vouchers for money off purchases that weekend.
Potential customers the client wanted to target
Males and females aged 21 to 60
People who enjoy decorating their home.
How the campaign worked and was managed
A team of 8 promotional event staff were hired for the event to work across 4 close locations including Solihull, Shirley, Sears Shopping Park and Birmingham city centre over a 5 day promotion. The promotional staff were split into 4 teams of 2 with one of the staff being an event manager travelling between all the locations during the promotion to ensure the teams were engaging with the target audience, talking about the opening and not just handing out flyers as the client wanted more dialogue with their potential customers. Each member of the team was given a uniform to help attract attention and appeal to the target audience.
Event success and results
The store recorded record visits on its opening weekend with thousands of people presenting their discount vouchers that had been handed to them during the promotion by the Brand Ambassadors.
The campaign was such a huge success that the client wanted to continue the positive momentum and hired the same promotions team from us the following month.