To promote a 20% off sale outside the new Radley store in Glasgow. Promotional staff to distribute flyers each morning of the two day promotion and in the afternoons walking four Scottish terrier dog around the town to generate interest in the new store.
The promotional team not only had to engage with clients and promote the Radley Brand but they had to manage two dogs each.
All females in the town centre over the 2 days.
The two experienced promotional girls we arranged for Radley gave out more than 2,000 flyers during the two day promotional event. The feedback from Radley was that the campaign generated huge footfall into the store during that week as people took advantage of the discount voucher.
In addition to the success of the 20% voucher there was real interest in very cite Scottish Terrier Dogs around the town as they matched the company brand perfectly. There were lots of people taking pictures and the stunt generated a positive stir in the town centre.