Increasing Product Awareness for Dealerships and Car Brands
We provide product placement staff for many clients, with car manufacturers and dealerships being two that we have worked with extensively over the years.
Product placement is about putting your product right into the eye line of the customer.
This makes your product tangible – in other words, potential customers can take a closer look at the car, what it can offer them but by doing this away from your dealership and forecourt, they feel less ‘pressured’.
At Envisage Agency, we have worked with most major car dealers and manufacturers including Volkswagen, Skoda, Peugeot, Ford, Vauxhall and more!
How we get the best results for our clients
Working with major clients such as Volkswagen and Skoda, we understand that dealerships and car manufacturers want results.
Product placement is just one tool that we can use to create interest in a car and the deals on offer;
We make the car the CENTRE OF ATTENTION
Working with Volkswagen, we used two cars in a supermarket car park, along with all the trimmings and buntings to attract attention.
In other words, product placement staff make the product the centre of attention. This creates interest in the product, people come to take a look and want to know more. This in itself is great news for any client because that great first impression lasts for a long, long time. The lead generation staff you hire wil also make suggestions to help to improve sales.
We understand how to QUALIFY LEADS
It is important that product placement staff understand when someone is looking because they are curious and when they are looking because they are interested.
They may not make the purchase on the day or even in the following few days but qualifying a lead and showing the right level of interest in the customer with sales information can lead to a sale in the weeks after an event.
And in such a competitive marketplace, no car manufacturer or dealership can afford to turn this down.
Our product placement are KNOWLEDGEABLE AND BRIEFED
We have a growing database of experienced product placement staff who have worked on many projects, including working with many different makes and models of cars.
They will arrive fully briefed, with key pieces of ‘conversational information’ to hand. This means they have information on miles-to-the-gallon or the basics of how the hybrid petrol and electric engine works, how often an electric engine needs charging and so on.
We give out MARKETING INFORMATION
Different clients want their product placement promotions to run along different lines but we always have plenty of information to hand.
We find that when customers have a good impression of an event, they are likely to make contact at some point in the future with a car dealership.
This is a fantastic alternative if they are not ready to commit immediately to a test drive or to take a closer look at the deals on offer.
We offer VALUE FOR MONEY
Our product placement and promotion staff do so much more than simply book people in for test drives.
We converse with people, we canvass their opinions, we collect their contact information so you have a full database of interested customers in your cars and deals.
We offer product placement staff and promotional teams for a range of clients so why not find out more by contacting the team at Envisage Promotions? Call us today on 0844 800 0071 or email us using our contact form below.