Mascots, Mayhem and Memorable Moments: What Brands Should Know Before Hiring a Costume Performer We’ve sent bunnies into blizzards. We’ve deployed dinosaurs in busy shopping centres. We’ve powered through heatwaves in 12kg of faux fur. And through it all, one thing is clear. Mascots are one of the most effective, entertaining and surprisingly strategic tools a brand can use. Behind…
A Day in the Life of a Crowd Extra: What Really Happens Behind the Scenes From the outside, being part of a crowd at an event, film shoot or PR stunt can look simple. You turn up, stand around, maybe clap or chat, and go home. In reality, there is far more to it than that. Behind every busy shop…
Top 8 Ways Professional MCs Keep Events Running Smoothly When people think about a successful event, they often picture the big moments. The awards being handed out, the bride and groom entering the room, the product launch reveal, or the keynote speaker taking the stage. What often gets overlooked is the person who connects all of those moments and keeps…
Promotional Staff: Why They Are Essential for Product Sampling Campaigns Product sampling has long been one of the most effective ways for brands to introduce new products to consumers. Whether it’s a new food product in a supermarket, a beauty item in a shopping centre, or a drink being sampled at a festival, sampling campaigns allow potential customers to experience…
A Step-by-Step Guide to Hiring Actors for PR and Marketing Campaigns Hiring actors for PR and marketing campaigns can elevate your brand, create memorable experiences and make your message resonate with audiences. Whether you are planning a live experiential activation, a street stunt, content for social media, or a larger brand campaign, selecting the right performers is a critical part…
How to Build a Reliable Event Staff Team A successful brand event only works when the right people show up, when the staff are professional, and represent a business exactly as intended. Whether you’re running a three-day exhibition at ExCeL London, a summer roadshow hitting Manchester, Birmingham, and Glasgow, or a one-night product launch in central London, your event staff…
Why Promotional Staff Still Matter in Brand Activations In today’s fast-moving marketing landscape, brands have access to cutting-edge technology, immersive screens, augmented reality and AI-powered engagement tools. Yet despite these advancements, one element continues to determine the success of live campaigns: professional promotional staff. Whether supporting brand activations, experiential marketing campaigns or live promotions at exhibitions and retail venues, promotional…
The Ultimate Checklist for Hiring People for a Live Event Hiring the right people can make or break a live event. Whether you are organising a corporate function, public festival, brand activation or exhibition, the quality of your event staff directly affects guest experience, safety and overall success. Many organisers focus heavily on venue, production and marketing, but underestimate the…
Top 10 Things Event Planners Forget (Until It’s Too Late) Planning an event often feels like balancing dozens of moving parts at once. Timings, venues, suppliers, guests and budgets all compete for attention, and even the most organised planners can miss important details along the way. What tends to cause problems is not the big headline elements, but the practical…
Why Last-Minute Crowd Hire Requires Professional Planning In film, television and live productions, plans rarely stay fixed. Scenes evolve, schedules shift and creative decisions are often made at short notice. One of the most common results of these changes is an urgent need for additional people on set, whether that means filling a street scene, expanding a background environment or…