Why should people visit your store? Read our Top Ten Ideas! It is no longer enough just to have items on sale that they might need or desire. With so much competition within the high street, online and for alternative demands on income, people need a reason to choose your store over any other. Take a look at our ten…
Create Sales Opportunities - Thinking Outside the Box Are you missing out on sales or promotional opportunities? All too frequently, companies focus purely on standard exhibition sites and conventional sales and marketing activities. Thinking outside the box could lead to opportunities you might never otherwise have expected. Take Westfield Shopping Centre in East London. Retailers were a little hesitant when…
Planning a Platinum Jubilee event? Time is ticking by, and preparations need to made. This is set to be one of the biggest events taking place throughout 2022, and with people enjoying a four day holiday weekend after the pandemic limitations on social activity, every event will be attracting a lot of publicity and high attendance figures. Already long lists…
Easter Event Planning Chocolate, chocolate and more chocolate, Easter Bunnies, sunshine and the first big holiday since Christmas – it’s time to think ahead and plan your Easter promotions. With Easter falling on 17 April this year, there is every likelihood of good weather encouraging people to get out and about, explore new places and try new activities. Announcements are…
Attracting Attention at Exhibitions Exhibitions and shows often include hundreds of stands. Making sure that a large proportion of visitors come to your stand is crucial to a successful show. Here are a few suggestions highlighting ways to attract attention Before the show: Take advantage of pre-show publicity. Most exhibitions offer an opportunity to provide some basic information to customers…
Reduce Stress With Our Ten Tips To Success Planning an event is always stressful as there are so many things that can go wrong. Take a look at our top ten tips to creating successful, hassle free events. Make your plans as early as possible Ideally aim for at least four to six months planning for large events. Smaller events…
Supplying Excellent Staff at Excel London Conferences, exhibitions and events are back at ExCeL London under Covid safe conditions. For companies and consumers it offers the perfect opportunity to enjoy events such as Grand Designs Live and Discover Dogs, discover new products, new contacts, hold product launches, boost brand awareness and award ceremonies. Upcoming shows this autumn include :- •…
What makes a good sales person? Every company needs good sales staff to sell its products. It’s not a job anyone can do – it's harder than it looks. You have to have people who are passionate about a product, can engage with potential customers and convert their interest into a sale, Sales people need to be able to communicate,…
Making an impact at exhibitions Engaging visitors is all-important at exhibitions – and you don’t have to have a big, massive stand to succeed. First impressions count. Stands as small as 3m x 2m can have just as much impact as dramatic stands covering large areas. Staffing at exhibitions Make sure you have enough smiling, friendly, promotional staff to talk…
How emotions affect your trade show! A lot of trade show exhibitors’ trip over their own laces with their approach to trade shows and exhibitions. They do this by looking only at their own sales perspective and not of their potential customers and clients. A lot of decisions and purchases are made upon emotions, according to studies 95% of purchasing…