Giving Away FREE Stuff – Does it Work? Potentially, any brand could give away free stuff. From food brands giving out tasty morsels at food fairs to artisan food producers tempting customers to beauty brands giving away free samples, the psychology of giving customers ‘a taste for nothing’ has been a marketing ploy utilised for years. There is a divide…
Green & Black’s - How Sampling Put Them on the Road to Success Another great takeaway from the Business Excellence Forum in Telford Green and Black’s is a well-known brand, synonymous with high-quality chocolate products. But to get to this point, as a new strand for the brand Whole Earth, the founders had to overcome many marketing obstacles. And…
Hire Professional Promotional Staff for Vape Jam UK, ExCeL London There is now an estimated 3 million vapers in the UK and, according to statistics from the Office of National Statistics, there are many reasons why vaping is increasing in popularity – and it's not just as an alternative to smoking cigarettes! Are you attending the Vape Jam UK ExCel…
5 Steps to Delivering Customer Service Excellence Negative press concerning poor customer service will have repercussions for your business for some time to come. Never underestimate the power of excellent customer service because when you do get it right, people will be talking about your brand for all the right reasons. Why exceptional customer service is worth the effort In…
Part 3 – Social Media Marketing Resources In the first two parts of this series, we’ve looked at the benefits of social media marketing and considered what is needed for an effective social media strategy. In this final segment, we take a look at resources around improving your understanding and use of social media marketing from a business and…
It's ok not to be ok! As part of our commitment to mental health and wellbeing, we wanted to reach out to all men to discuss the sensitive issue of Mental Health. It has been highly documented in the media, but this effects people closer to home, soldiers, office workers, promotional staff, family and friends. With some members of our…
Part 2 – Optimising Social Media Marketing In the first article art of this three-part series, we took a look at why utilising social media as a marketing tool is beneficial for a brand. In this second part, we take a closer look at creating a social media marketing strategy and how to go about it. 5 steps to a…
Avoiding Trade Show Disappointment – How Hiring Promotional Staff can Stave off Trade Show Lethargy “It’s a short term issue” commented an industry expert on what some say are falling numbers in trade show attendance. Whilst people may still be enjoying the trade show floor, it appears that getting companies and businesses to commit to hiring a trade show booth…
Part 1 – Promoting Your Brand with Social Media Marketing Not quite got to grips with social media marketing yet? Struggling to connect your online marketing with your promotional events? You’re not alone and so in the first of this three-part series, we take a look at social media marketing and its benefits. Social media as a marketing avenue for…
Bringing Marketing and PR Stunts to Life With a Flash Mob! The flash mob is a fantastic marketing tool for grabbing attention. When you bring your marketing to life, it creates interest and awareness. And with people buzzing about your brand, products or services, you’ll be talked about – and that means more sales and more customers. We provide flash…