Looking for something different to promote your brand? It can be a constant battle to make your brand stand out in a crowded marketplace and not just repeat the same, familiar promotions time and time again. This is even more difficult when times are hard, and consumers are struggling financially. Persuading people to choose one brand over another, or create…
Be Creative When Promoting Your Event Promoting your participation in an event, and making sure that people come to see you rather than your competitors requires good promotional strategies. Identifying those strategies and quickly implementing them is important – and it doesn’t mean spending lots of money. Know your audience Make sure you target your audience – choose activities that…
Make the most of Christmas promotions this year Christmas is coming and it’s time to create promotions that will really attract customer attention. At Envisage, we are experts in creating promotions that count so we’ve set out to give you some helpful ideas …. HOW to create a great Xmas promotion Ask any retailer when they make their biggest sales,…
Maximise your data capture at exhibitions by hiring specialist staff It can be expensive taking part in trade shows, exhibitions and conferences or undertaking a promotional programme. Obtaining feedback and data capture is essential to making these activities cost effective. This is where the presence of data capture staff can make a difference. Skilled staff can collect competition entries, undertake…
Making an impact at exhibitions Engaging visitors is all-important at exhibitions – and you don’t have to have a big, massive stand to succeed. First impressions count. Stands as small as 3m x 2m can have just as much impact as dramatic stands covering large areas. Staffing at exhibitions Make sure you have enough smiling, friendly, promotional staff to talk…
Don’t fall foul to the mistakes other businesses have when deciding to hire promotional staff So then, you have made the decision to hire some promotional staff to help you at an event or exhibition you are attending. It’s a great decision, hiring people that engage with customers at exhibitions for a living is the right call. What could possibly…
The Dos and Don’ts when holding virtual events Whilst we know most people prefer face to face interaction & will welcome it back with open arms as soon as we can, there can be no doubt that if COVID-19 was the villain of 2020, virtual replacements have been the saviour of 2020. For those of us that have attend virtual…
It’s been a tough year for small businesses. If you have survived, a massive congratulations to you, we know it’s been a hard slog! Most small businesses, in order to survive, have moved online to sell their products or services. And (if only it was that simple) along the way, more tweaks have been made, perhaps your business has had…
If you have ever dabbled in PR you will have heard the phrase ‘what’s the hook?’ You need something to ‘hook’ the media in and want to cover whatever you are doing, or for it to feature in their publications/TV or radio slot. But remember – PR is also about forming relationships with current and new customers, so don’t forget them…
We've come up with 7 effective ways of marketing to your audience.. read on for some insights! Who are your audience? The key is to know who your audience really are. You need to learn as much as you can about them, and if they are quite wide an audience, it is worth segmenting them, so you can then target…