How Do I Create Buzz for a Product Launch? A Brand’s Guide to Energy, Attention and Social Proof
How Do I Create Buzz for a Product Launch? A Brand’s Guide to Energy, Attention and Social Proof Every launch has the same nervous final fortnight. The product’s finished, packaging’s signed off, retailers are briefed, the media plan is locked in, and someone in the marketing team finally asks the question that’s been sitting there the whole time: how do…
