What is Product Marketing and Sampling? A sample can be defined as a portion or trial sized amount of a product that is often given to a potential customer free of charge so that they may try the product before committing to a purchase. Although it may be a cost, conversions to sales can be as high as 90% in…
Why Do Sampling? Product sampling is nothing new. Brands have used it in the past, from instore sampling stations in which staff invite customers to try a new product to giveaway street marketing sessions. But why bother? Does sampling yield results? Sampling as a marketing tool We’ve worked with many clients to offer free samples to customers, including brands introducing…
11 Mistakes to Avoid When Hiring Event Staff Event staff members are the face of your brand. They’re the ones who will initiate relationships with your audience. It’s contradictory that some event planners are decidedly careless during the hiring process, hoping to get through it as quickly and cheaply as possible. Successful events hinge on avoiding these 10 mistakes. 1.…
Store Demonstrators in Boots stores across the UK We recently had more than 30 Brand Ambassadors located at 30 boots stores across the UK and Ireland promoting the services of our clients product launch. The In store demonstrators hired by our client were given the brief to demonstrate the product from the stand that the client had in each boots…