How Do I Create Buzz for a Product Launch? A Brand’s Guide to Energy, Attention and Social Proof Every launch has the same nervous final fortnight. The product’s finished, packaging’s signed off, retailers are briefed, the media plan is locked in, and someone in the marketing team finally asks the question that’s been sitting there the whole time: how do…
How Sampling Staff Boost Customer Engagement in UK Retail In today’s fast-moving retail sector, customer engagement has become one of the most important drivers of sales, loyalty, and brand awareness. With consumers faced with endless options on crowded shelves, brands need more than attractive packaging to capture attention. One proven strategy that continues to deliver results is in-store product sampling…
Our 10 Tips for a Successful Sampling Campaign Sampling campaigns are a powerful way to introduce your product to new audiences and leave a lasting impression. Done right, they can boost brand awareness, drive sales, and create loyal customers. However, a successful campaign requires careful planning and execution. Here are 10 essential tips to ensure your sampling campaign is a…
Sampling for Freshpet Pet Food The pet food market is a competitive place but pet owners wants are changing and they are wanting healthier and fresher food options for their beloved pets. Pet owners are looking for something new! Freshpet has come to the market to offer something different, by starting with fresh ingredients and ending with fresh pet food…
Searching for a new way to promote a brand or product? It can be hard sometimes to find inspiration for a new PR campaign, especially if it is a well known brand or someone you have been working with for some time. We’ve come up with a batch of offbeat, zany and unusual ideas that are worth considering if you…
Tips for maximising store sampling It’s summer time with barbeques and outdoor lifestyles very much in focus. Consumers are looking for food and kitchenware to create great outdoor meals, barbeques are sizzling and everyone is seeking ways to enjoy the outdoors whether relaxing on the patio, at the beach or actively in the countryside. Thoughts of holidays are also prompting…
‘Pop up Shops’ are a great way to increase sales and try out new products With vacant shop units to be found in virtually every town and city nationwide, the time has never been better for companies wanting to try out a retail concept, discover what people think of a new product or service and generally create some buzz around…
What are product testers and why use them? Why do some products survive and others fail? Many new products actually disappear without trace within months of being launched onto the market. Launching any new product is always risky since there is so much that can go wrong – and often due to circumstances beyond your control. Just think back back…
New Product Promotion – Sampling Works! What better way to introduce a new product or service to potential customers than to actually let them try it? Opting to buy a new brand, a new type of food or a service is always a leap of faith. You are spending money on something that you might not ultimately like, which is…
Pop-Up Shops! Why? What? Embattled high streets keen to attract shoppers back into town centres along with shopping opportunities at countless festivals and events are proving a mecca for pop-up shops. Frequently mooted as the potential saviours of high street retailing, bringing new names and ideas, pop-up shops are undoubtedly one of the best ways a brand can gain instant…