Maximising ROI at Your Next Trade Show

We are all about helping our clients get the best from every trade show, event or exhibition they attend. We also understand how for all our clients, the need for a return on investment (ROI) on hiring promotional staff is a must.

Calculating the ROI

There are two critical questions that need to be answered;

• How much money do you need to make to cover expenses and turn a profit
• How many leads you need to make this above amount of money

How do you answer these questions? It can be a tough equation to crack and involves a certain amount of ‘guesstimation’.

For example; you will need to ‘guesstimate’…

• How many booth visitors you will engage
• How many of these will need to be qualified to meet the required number of leads
• The number of appointment needed to close the deals that deliver your ROI

Guessing is not scientific and that leads to the downfall of many a promotional team at events on behalf of clients. What happens is that the number of people they need to engage with are wildly underestimated. Thus, the attendance at a trade show is not optimised to its full potential.

How we can help you increase business at exhibitions!

Doing all this math on your own can be daunting but the experienced team at Envisage Promotions are here to help.

Not only by providing the best Exhibition Staff or Event Staff – we help you by;

#1 Examining the trade show

We look at the trade show, researching footfall numbers from past shows and the costs associated with exhibiting at the show. We’ll need some ballpark figures such as costs of transporting equipment and furniture, the cost of any add on services as well as the cost of hiring promotional staff.

#2 Objectives

We’ll then take a closer look at your objectives and the targets you have set for exhibiting at the trade show.

#3 Past performance

Thirdly, we’ll ask you about past marketing performances and successes. What worked and how well it worked, in other words. 

#4 Number crunching

We’ll then take a look at the whole picture and how tweaks and changes can be made that will help with the drive toward success. We’ll also work out the leads you need, and the engagement rate needed to help the promotional staff achieve this. If you hire a promotional trade show team with us, we’ll help with setting goals for staff that are achievable but also create a responsive service for when things are not quite on target.

Talk to us!

The exhibition and trade show calendar for events at major venues across the UK is in full swing and we know that you want to achieve the very best from every pound you spend staffing a trade show booth.

We’d love to have an informal, friendly chat about how we can help you maximise the return on investment of your next trade show – call us on 0844 800 0071.