Staffing a Touring Exhibition Across Multiple UK Cities: What You Need to Plan For Most touring exhibitions plan the installation in forensic detail. The staffing gets planned too, but rarely with the same rigour, and the gap between the two shows up in the visitor experience. A venue change is not just a logistical event. It is a staffing reset…
Hiring a Crowd for Big Brand PR Marketing: Why It Works and What It Takes Big brand PR campaigns rarely succeed on concept alone. A clever stunt idea still needs to look and feel like a genuine moment when it plays out in public and lands on camera, and that's where a hired crowd earns its place in the budget…
How to Maintain Consistent Visitor Experience Across a Long-Running Exhibition In short, consistency at a long-running exhibition comes from documenting the standard properly, onboarding every new or replacement team member against it, and checking that it’s holding once the exhibition is actually live. It doesn’t happen by itself, and it doesn’t happen just because the opening week went well. A…
What Is Interactive Event Staffing? (And Why It Requires a Different Kind of Person) In short, interactive event staffing is staff whose job is to actively run part of the guest experience, not simply be present for it. Standard event staff might welcome guests, check tickets, or point people in the right direction. Interactive staff go further; they demonstrate, perform,…
Who Is Responsible for Training Your Interactive Experience Staff - You or the Agency? In short, training your interactive-experience staff is a shared responsibility. Your agency handles the recruitment and core training that every member of staff should already have before they reach your booking. You handle the parts that are unique to your activation, from the brand story to…
Case Study: F1 Exhibition, ExCeL London ExCeL London | 2024–2025 The Project We supported the F1 Exhibition at ExCeL London, delivering high-energy, professional staff for a fast-paced, interactive visitor experience unlike anything else on the exhibition circuit. Where many exhibitions ask visitors to walk, look, and move on, the F1 Exhibition asked them to get involved: racing simulators, immersive photo…
Case Study: Minecraft – Villager Rescue at Canada Water, London The Project We were proud to support Minecraft: Villager Rescue at Canada Water, London, providing staffing throughout the full run of this highly interactive immersive experience. Built around one of the world's best-loved video games, the exhibition welcomed a large and enthusiastic audience, many of them young Minecraft fans experiencing…
Case Study: Disney100 – The Exhibition, ExCeL London The Project We were proud to provide staffing support for Disney100 – The Exhibition at ExCeL London, delivering cover throughout the show's full run from 2023 into 2024. Marking Disney's 100th anniversary, this was a landmark, large-scale immersive experience that brought together decades of storytelling, costumes, artwork, and interactive moments in one…
How Do I Create Buzz for a Product Launch? A Brand’s Guide to Energy, Attention and Social Proof Every launch has the same nervous final fortnight. The product’s finished, packaging’s signed off, retailers are briefed, the media plan is locked in, and someone in the marketing team finally asks the question that’s been sitting there the whole time: how do…
The Power of Social Proof: Why Crowds Matter in PR Campaigns One of the challenges facing PR professionals today is that campaigns are judged long before anybody reads the press release. In many cases, they are judged before a journalist has spoken to a spokesperson, before an article has been published and before a single key message has been absorbed…