If you have ever dabbled in PR you will have heard the phrase ‘what’s the hook?’ You need something to ‘hook’ the media in and want to cover whatever you are doing, or for it to feature in their publications/TV or radio slot. But remember – PR is also about forming relationships with current and new customers, so don’t forget them…
We've come up with 7 effective ways of marketing to your audience.. read on for some insights! Who are your audience? The key is to know who your audience really are. You need to learn as much as you can about them, and if they are quite wide an audience, it is worth segmenting them, so you can then target…
Top 5 Creative Ways to Showcase Your Christmas Gifts The festive season is one of the busiest and most exciting times of the year for retailers, brands, and marketers. Christmas sales can account for as much as 20–30% of a retailer’s annual turnover — making it crucial to find creative ways to grab attention, inspire shoppers, and showcase products effectively…