Tips to help you find the BEST Exhibition Staff

You have chosen your exhibition and booked a stand. You know that you could get lots of leads and visibility during the exhibition. You are aiming to create a full order book.

You book some promotional staff to help out throughout the exhibition. But will the staff arrive on time? Will they be experienced enough? Will they be fully briefed? Will they have the right skill set to ensure you meet your objectives? How do you know they will do the job?

Ensuring that you have found the best exhibition staff can be a concern, especially at a time when you need to concentrate on making maximum impact from your exhibition stand.

How can you avoid potentially expensive staffing mistakes?

Talk to your agency and be very clear as to what you want.

A good promotional staffing agency will ask a lot of questions to make sure they can supply exactly what you need. It is not just a matter of how many staff but the type of staff – you might need staff with lots of sales experience if you are focusing on making sales during the exhibition. Alternatively, generating leads will require a very different skill set.

Be specific about your requirements

Remember that there are hundreds of exhibitions, all targeting different audiences. Say what type of exhibition is involved, and the type of staff required. A request for promotional staff to serve at Crufts means that staff need to be happy dealing with dogs and animals. Having someone who is frightened of dogs or has an allergy to pet hair wouldn’t be very suitable.

We believe in discussing with the client all the potential skills and background that exhibition staff will need. It is not enough to provide sales staff, or promotional staff – you need people who will be happy with your brand and its ethos.

Exhibition Experience counts

Exhibition promotional staff need more than just enthusiasm to make a success of their job. They need to be sufficiently skilled to be able to walk on the stand on that first day and immediately do their job. You don’t have time to undertake lots of training or supervision. Checking experience levels is important.

Would hiring an event manager help?

Whatever the size of event, there is always lots of organisation involved. Administration and dealing with the unexpected extra details can take up a lot of time. It is hard enough for a small event, which means large events can be a nightmare. You may be booked to attend several exhibitions within a few weeks. Having an event manager who can make sure that all the preparations are complete, oversees the setting up and dismantling of stands, ensuring everything is delivered to the right location and all staff and marketing material in place ready for you to start work can make a lot of difference.

Booking exhibition staff is easy, what is harder is making sure you have the right ones. Working with a professional promotional staffing agency means that you will have minimal staffing risks, allowing you to concentrate on the important task of promoting your business.