The sight of a gathering crowd inevitably attracts attention Especially if they happen to be in costume or wearing masks. It’s a perfect way to promote a film or product. Approached by a PR company wanting a spellbinding stunt to promote the arrive of the movie Frank (starring Domhnall Gleeson and Michael Fassbender), we knew exactly how to approach the…
Hiring a crowd for a PR Stunt Sending 100 Lady Gagas to protest outside the Houses of Parliament was the eye-catching stunt created to help the SAVE Britain’s Heritage campaign for the historic Smithfield Market site. A livestock market existed at Smithfield, in the City of London for over 800 years, occupying three large listed buildings. In recent years, there…
Sampling for Freshpet Pet Food The pet food market is a competitive place but pet owners wants are changing and they are wanting healthier and fresher food options for their beloved pets. Pet owners are looking for something new! Freshpet has come to the market to offer something different, by starting with fresh ingredients and ending with fresh pet food…
Sustainability is becoming ever more important within the events industry especially given the impact of climate change. Events inevitably attract large numbers of people resulting in transport and hospitality considerations that can have a negative effect on a location. It is important for event organisers to plan and execute events that can conserve resources, reduce waste and keeps carbon emissions…
Easter Marketing Ideas Easter – a time for hot cross buns and chocolate indulgence, easter egg hunts and enjoying the springtime. Retail spending is always high, reaching over £775m and every company is keen to maximise their share. Attracting consumer attention to your brand is the best way of ensuring those sales happen – which means you need some really…
UEFA Euros 2028 Finally, the Euros are being held back where it belongs, after the FA of England, Wales, Scotland, Northern Ireland and Republic of Ireland announce the green light for the shared bid looking like the only option for UEFA as Turkey withdraw. Together, the joint FAs are looking to grow economies in local communities as well as creating…
The Birth of Chessington Garden Centre’s Christmas Wonderland Established in the late 60’s, this independent, family owned Garden Centre in Surrey offers an extensive range of plants and gardening products in a dedicated retail setting. Customers can spend the day there, eating in their onsite restaurant and shopping for local and ethically sourced products. In the late ‘90’s the team…
Event Tips - Organising events is hard work and time consuming As a result, more and more companies are turning to technology to make their lives easier. Technophobes might wince at the thought of yet more technology, but it has become an essential part of event management. It is an approach that can have wider implications since it can also…
Generating Sales in a tough market – Four Top Tips No one can deny this is a tough market. With high inflation, cost of living problems together with high energy costs; generating sales is not easy. Most people are looking for ways to save money rather than spend it. People want to get as much as they can by spending…
Marshals for Summer Events Warm summer nights, a good film and good company – what could be better? Add in a wonderful, mesmerising location and you are guaranteed a perfect evening out. It’s no surprize that Luna Outdoor Cinema has become one of the most popular outdoor events every summer and autumn, providing the biggest range of sites in the…