What is Product Marketing and Sampling? A sample can be defined as a portion or trial sized amount of a product that is often given to a potential customer free of charge so that they may try the product before committing to a purchase. Although it may be a cost, conversions to sales can be as high as 90% in…
What are Field Marketing Staff? Put simply, Field Marketing is getting your product or service ‘out in the field’ or directly under potential customers noses! Your target market will be constantly bombarded by a variety of field marketing methods from your rivals, so its vital you don’t get left behind and that you’re able to give your customers a positive…
What is paramount to getting maximum exposure at a trade show? Getting an extra 10% footfall to your stand could easily be the difference in a smash hit event vs making a loss on attendance. With almost every industry having its own exhibition, it is clear that when done correctly they can be a huge recipe for success. It is…
Which London Exhibitions Still Planning to Go Ahead (as of July 2020) With so much uncertainty we are still unsure which exhibitions and conferences will still go ahead in London for the remainder of 2020. With restrictions eased and Rishi Sunak announcing help for the entertainment industry it is looking promosing. Below is a list of what events are, as…
Things are definitely picking up in the promotional staffing world! We’ve experienced an increase in work for our promo staff which we all have welcomed with open arms. Leafleting – both door to door and in town centres As businesses across the country re-open, communication that they are back open to customers is vital. Most clients have tried to sell…
Helping companies reboot their business The pandemic has had a massive impact on a huge number of brands. Customers not able to get easy access to their favoured brands (think toilet rolls…) and perhaps they have now substituted for in stock brands, employees furloughed, and offices shut. Unfortunately, in a sales downturn, often the marketing and promotional side of their…
Events Currently Taking Place at the NEC Birmingham for the remainder of 2020 A lot of shows were cancelled from March this year because of the Coronavirus. We are still not sure which shows will and won’t go ahead but below is a list the NEC is still currently proceeding with as restrictions are now being eased. How these shows…
Promo spotlight of the Month - Megan B Megan has been working as a member of our promotional team for the last 3 years, following a move to London. She combines this with working as a supply teacher and is also a dancer. Megan recently worked on an Envisage acting job for Ladbrokes, so we caught up with her to…
Why will a mascot help my business? To decide if a mascot will work for your brand you need to think about what message you’re trying to get across, what your tone of voice is and how your target audience would react to an illustrated character. A friendly company with customers who like a little bit of fun will surely…
What do we think events will look like after lockdown? Covid-19 has not only changed how we live, but how we work, socialise and all events. The event industry has been hit very hard. As people have been looking more for experiences, this means the events industry had been increasing by a nice 8% per year. Events are used for…