‘Pop up Shops’ are a great way to increase sales and try out new products With vacant shop units to be found in virtually every town and city nationwide, the time has never been better for companies wanting to try out a retail concept, discover what people think of a new product or service and generally create some buzz around…
Six Reasons why you should use exhibitions to build your brand! In a digital, online world, it is all too easy to forget the importance of meeting people face to face at exhibitions. Overlooking trade shows and exhibitions within the marketing mix is a big mistake. Exhibitions are more than just a space to highlight your brand, and show your…
What are product testers and why use them? Why do some products survive and others fail? Many new products actually disappear without trace within months of being launched onto the market. Launching any new product is always risky since there is so much that can go wrong – and often due to circumstances beyond your control. Just think back back…
Top Tips for First Time Exhibitors Planning on taking part in an exhibition for the first time? With thousands of people streaming through the doors of an exhibition centre, trade show or showground, there is a massive potential audience. So how do you maximise sales and marketing? Take a look at our checklist for some suggestions 1. Register early and…
Be Creative When Promoting Your Event Promoting your participation in an event, and making sure that people come to see you rather than your competitors requires good promotional strategies. Identifying those strategies and quickly implementing them is important – and it doesn’t mean spending lots of money. Know your audience Make sure you target your audience – choose activities that…
Top Tips on how to be an awesome Santa Being Santa is a very special job – and it requires a lot of skill. It is not a job that anyone can do. You have a reputation and image that has to be met. Preparing your Santa role Think about what children expect. Kids are very observant and will notice…
Easter Event Planning Chocolate, chocolate and more chocolate, Easter Bunnies, sunshine and the first big holiday since Christmas – it’s time to think ahead and plan your Easter promotions. With Easter falling on 17 April this year, there is every likelihood of good weather encouraging people to get out and about, explore new places and try new activities. Announcements are…
New Product Promotion – Sampling Works! What better way to introduce a new product or service to potential customers than to actually let them try it? Opting to buy a new brand, a new type of food or a service is always a leap of faith. You are spending money on something that you might not ultimately like, which is…
How to make exhibitions work for you! Taking part in an exhibition is a great way to build a brand, gain visibility and attract customers. But it can also go horribly wrong – anyone who has visited an exhibition, whether it is a trade or consumer show, will be all too familiar with the sight of sad looking exhibition stands…
Need to hire staff for shows at the NEC Birmingham? With ever increasing numbers of people taking part in outdoor activities, camping & caravanning has become the most popular type of holiday. Over 85,000 people come to the annual Caravan & Camping Show at the NEC – and we love it. This is one of the highlights of our working…