Create Sales Opportunities - Thinking Outside the Box Are you missing out on sales or promotional opportunities? All too frequently, companies focus purely on standard exhibition sites and conventional sales and marketing activities. Thinking outside the box could lead to opportunities you might never otherwise have expected. Take Westfield Shopping Centre in East London. Retailers were a little hesitant when…
Looking after your team after Lockdown It is a strange world in which we are living. Normal everyday stresses and worries around finances, health, personal concerns are being compounded by the problems of COVID-19, being pinged by the NHS App, returning from furlough, coping with isolation and personal losses, trying to decide what is safe and what is not when…
Essential Characteristics Needed by Every Global Event Staffing Agency Organising events requires a lot of skill to make them a success. Global event agencies need teams possessing the right talents and knowledge to meet that objective. There are seven key requirements that should be borne in mind whenever appointing an events company to run a promotion. Experience A background in…
Is remote working here to stay? Working life has changed irretrievably with increasing numbers of people now working remotely from home rather than in big offices. It is a trend that has been emerging for some years. Between 2005 and 2018, the numbers of people in America frequently working from home rose by 173%. Covid-19 accelerated this transformation. As countries…
What or who are Brand Ambassadors? In essence a brand ambassador is there to make sure your brand/company is perceived in a positive, friendly and professional light by potential customers At Envisage we regularly provide brand ambassadors to large organisations, and they play a vital and successful role in how your brand is perceived. Why is hiring promotional staff the…
Technological Boost for the Post-Covid Events Industry Is technology set to be the savior of the events industry? There can be no doubt that this past year has been incredibly challenging, but with the arrival of vaccines, greater understanding of Covid 19 and the use of improved technology, the events industry is much better placed to take advantage of the…
If you have ever dabbled in PR you will have heard the phrase ‘what’s the hook?’ You need something to ‘hook’ the media in and want to cover whatever you are doing, or for it to feature in their publications/TV or radio slot. But remember – PR is also about forming relationships with current and new customers, so don’t forget them…
We've come up with 7 effective ways of marketing to your audience.. read on for some insights! Who are your audience? The key is to know who your audience really are. You need to learn as much as you can about them, and if they are quite wide an audience, it is worth segmenting them, so you can then target…
Exbury Gardens Spectral Halloween Train Event Made Covid Safe - Case Study Halloween is always one of the biggest events at the stunning New Forest based Exbury Gardens where a spectral train takes visitors on a journey into the dark unknown. 2020 meant that extra Covid secure measures had to be taken to allow the Halloween events staff to work…
Is Christmas Cancelled? Well certainly not here at Envisage! We have been doing lots of work to make sure Santa can still work his magic this year, even in partial lockdown. All our usual options are available - private parties, office parties, grottos, tea with Santa.... the list goes on. We are working with all our clients and Christmas performers…