What or who are Brand Ambassadors?

In essence a brand ambassador is there to make sure your brand/company is perceived in a positive, friendly and professional light by potential customers

At Envisage we regularly provide brand ambassadors to large organisations, and they play a vital and successful role in how your brand is perceived.

Why is hiring promotional staff the answer?

Positive, professional brand representation.  Many businesses fall at the first hurdle by assuming that everyone knows who they are and what they do.  They also often use internal staff who are uncomfortable in customer-facing situations.  Whether you use your own employees, hire professionals or opt for a mix of both, there are key questions that must be addressed pre-event…

What message do you want to get across?

Your unique selling point (USP) is one thing, but understanding what sets your brand apart, and from your competitors is also important.  Giving the staff a thorough brief beforehand is vital.  They need to know 1-2 key messages you want to deliver and how you want customers to perceive your brand. 

How are you going to manage the team?

Anyone who has spent more than an hour or two on a stand or booth will know just how exhausting it is. A steady stream of people to talk to, marketing information given out, contact details collected, competitions hosted, demonstrations given…   The list goes on.  When energy levels flag, motivation slows down with it – the promo team need to be just as bouncy at 5 pm as they were when the doors opened at 10 am.

But it’s a big ask. And that’s why your promo team needs a team leader. This is the person who manages the booth and the promo team on the day. They make sure the right message is delivered, they assign breaks, they keep everything on track.

In short….

If you brief what you need and want from the event before it starts and have clear objectives, then our teams offer an intelligent, responsive and agile approach, underpinned by training and experience.