Crowd-Pulling Secrets: How to Turn Passers-By Into Fans at Your Next Event

You’ve booked the space. Your branding is on point. Your product or service is polished and ready to shine. But without one crucial factor, none of that matters: footfall.

Research shows 74% of exhibitors say “visitor flow” is the number-one indicator of event ROI. Why? Because a buzzing stand doesn’t just look successful—it is successful. More visitors mean more leads, more energy, and more chances to turn a quick hello into long-term business.

So, how do you make sure your stand isn’t the one everyone walks past?

Here’s a sneak peek at some proven crowd-pulling secrets from the event staffing pros at Envisage Promotions—just enough to get you started. Want the full playbook? Click here to find out more.

Start Filling the Aisle Before It Opens
If you’re only thinking about attracting people on the day, you’re already behind. The best stands are already on people’s radar before the doors open.

Try this:

Tease your presence on socials. Think behind-the-scenes videos or a fun countdown with your stand number.

Create an exclusive offer. “First 50 visitors get a golden ticket / VIP pass / limited-edition merch.”

Want more pre-show buzz ideas? We’ve got them.

Make Them Stop, Look, Listen (and Smell!)
Your stand competes in a noisy, colourful, competitive environment. Engaging all five senses helps you stand out instantly.

Start with:

Eye-level signage with a clear hook. Don’t just say who you are—say why they should stop.

Add a scent. Coffee brewing, fresh popcorn, or a signature product smell creates curiosity (and cravings).

These are just two of several simple sensory tricks that work. Ask us for more.

Your Exhibition Staff Are the Show

A brilliant display can fall flat without the right team bringing it to life. Great staff don’t just hand out flyers—they start conversations, energise the space, and draw people in.

Top moves:

Run live product demos. A quick “showtime” every 30 minutes creates a regular crowd.

Use micro-competitions. Think spin-the-wheel or “guess the number” jars—engaging and ideal for collecting data.

The right staff make all the difference—and we know exactly who to bring in.

Keep the Momentum After They Walk Away
The event might be over, but the impact doesn’t have to be. The follow-up is where warm leads turn into real results.

Make sure you:

Send a same-day thank-you. A quick email or SMS keeps you front-of-mind.

Post and tag. Event photos + social shares = free exposure and more engagement.

We’ve got more ways to keep the buzz going post-event.

Want a Bigger Crowd at Your Next Event?
You don’t have to do this alone. At Envisage Promotions, we specialise in providing trained, energetic staff who know how to grab attention, start conversations, and get results.

From brand ambassadors and hosts to demo pros, marshals, and mascots—we’ve got the talent, wherever your event is in the UK or Europe.

Want a stand that stands out? Let’s talk.

? hello@envisagepromotions.co.uk

Don’t leave your stand empty. Start turning passers-by into fans—one smile, demo, and golden ticket at a time.