Why should I Hire a Professional Event Manager for Promotions and Campaigns?

Your next event could be a fun packed day of giveaway and sales or it could be a week-long event that sees you travel across the country.

No matter how big or small a promotional event is, it is important. There are goals that need achieving and objectives that must be met. With so much time, effort, money and resources poured into a promo campaign, you want to reap rewards… you need an events manager.

What does an Event Manager do?

• support/motivate/direct promotion staff – hiring promotional staff is only half the story because at the event, depending on the size, number of staff hired etc., you need someone to act at their go-to person. An event manager with experience will understand that for promo staff to really do their job well, they need support, motivation, direction and help too.
• brief promotional staff – an event manager will be the person responsible for briefing all promo staff.
• be the one-point-of-contact for everyone – from local press reporters wanting the low down on the event to promo staff arriving to take part in a specific activity; everything and everybody should touch base with the event manager at various points during the day, freeing you up to manage and network at the event.
• coordinate and share changes to the schedule – when there needs to be change, the event manager can instigate it and share it so that everyone knows the new arrangements – what they should be doing and when.
• feedback – how things can be improved for next time is so useful particularly from someone who has helped you manage the event.

Do you need to hire an events manager?

Fiendishly brilliant at organising, whilst remaining calm, professional and being able to see the bigger picture why would take the chance and not hire a professional events manager?