How Does Hiring a Crowd Work for PR Stunts and Brand Activations? When you see a group of people taking part in a coordinated publicity stunt, appearing in matching outfits or gathering for a promotional campaign, you might assume they are members of the public who have volunteered to participate. In many cases, however, those people have been hired specifically…
How to Build a Staffing Contingency Plan for Disruption and Busy Periods Every operation has a day when the plan stops matching reality. A rail line closes overnight, an event sells far better than anyone expected, or three members of your regular team call in sick before the morning briefing, and suddenly you need people you do not have. A…
Hidden Cost of Understaffing Hospitality Events Understaffing hospitality events costs far more than the wages you save, because a shortfall tends to appear as slow service, frustrated guests, stretched venue teams and a host who spends the evening apologising instead of enjoying their own party. With the Christmas party season about to begin, when venues are fully booked and expectations…
How Does Event Staffing Work? A Practical Guide for Organisers in 2026 When most people think of event staff, they picture the high-visibility vests at festivals or football matches. But event staffing is much broader. It includes everyone you bring in for a short time to help your event run smoothly. This could be promotional teams handing out samples on…
Case Study: Gladiators Experience, NEC Birmingham The Project We were delighted to provide staffing support for the Gladiators Experience at the NEC Birmingham, covering the full run from late April through to early September 2026. This was an immersive event that let the public step into the Arena and take on the challenges they had watched on television for years,…
Case Study: Event Support Staff for The Events Company's Summer Fun Days The Project Summer is peak season for company fun days, and The Events Company keeps a busy calendar of them, building family fun days and team challenge events for corporate clients up and down the country. This year we supported that calendar by supplying event support staff across…
Case Study: Crowd Talent for the Turbo Tango Launch, Manchester The Project A product launch only works if the room feels alive from the first minute, and that was exactly the brief for the Turbo Tango launch in Manchester. Turbo Tango first appeared in 2011 as an aerosol powered can that turned Tango into a foamy, edible spray, and it…
Case Study: Promotional Staff for San Miguel at Wetherspoons The Project We were delighted to provide promotional staff for San Miguel's poolside-style activation across Wetherspoons venues in Birmingham, London and Manchester, working on behalf of Studio Alligator Pear Agency. The brief was to bring a slice of poolside atmosphere into a busy hospitality setting, and our teams did exactly that,…
There's a particular kind of panic that sets in around late September, when you realise your Halloween trail, half-term programme or Bonfire Night event is only a few weeks away and your usual team is nowhere near big enough to run it. You're not alone in that. Every venue, attraction, town centre and community organiser chasing the autumn crowds hits…
Conference Registration Staff: Everything You Need to Know The person at your registration desk is the first human a delegate meets on the day, and often the last thing they remember about how the event felt. In this article, we look at why conference registration is a far more skilled role than it appears, how the right staff gives your…