How to Bring Event Branding to Life Through Experiential Staffing Preview: Event branding is no longer just about logos, colour palettes and branded merchandise. At exhibitions, activations and immersive experiences, people judge a company through every interaction they have with it, which means the staff representing the brand have become part of the branding itself. This article looks at how experiential…
6 Summer Promotion Ideas for Small Businesses Summer is here and (hopefully) the sun will shine because when it does, as consumers our behaviour changes. With a relaxing break from work, people are looking to buy and for a small business, that means enticing them with great summer promotions. 1. Summer loyalty cards You know the kind of thing –…
How to Set Marketing Objectives Consistent, targeted marketing both on and offline is the driver behind expanding your brand and growing your business. With a path set for the direction of travel, the assumption is that setting marketing objectives – reachable, measurable goals – is easy. But it isn’t. and with pitfalls a-plenty, how do you set marketing objectives that…
How to Stand Out When Applying for an Envisage Assignment We’ve said it before and we’ll say it again: we have thousands of promo staff on our database. And you are all wonderful, with a fantastic mix of skills, abilities, experience and personalities. We are a busy agency. We constantly circulate requests for applications for all kinds of promotional…
Case Study – Hiring Groups of people for Marketing Impact Experiential marketing is bucking a trend and even more so since we have gone more online since Covid. There are so many marketing avenues open to brands, small and large, established and new, online and offline budgets have remained largely static. But there is one strand bucking the trend: experiential…
Giving Away FREE Stuff – Does it Work? Potentially, any brand could give away free stuff. From food brands giving out tasty morsels at food fairs to artisan food producers tempting customers to beauty brands giving away free samples, the psychology of giving customers ‘a taste for nothing’ has been a marketing ploy utilised for years. There is a divide…
Green & Black’s - How Sampling Put Them on the Road to Success Another great takeaway from the Business Excellence Forum in Telford Green and Black’s is a well-known brand, synonymous with high-quality chocolate products. But to get to this point, as a new strand for the brand Whole Earth, the founders had to overcome many marketing obstacles. And…
Hire Professional Promotional Staff for Vape Jam UK, ExCeL London There is now an estimated 3 million vapers in the UK and, according to statistics from the Office of National Statistics, there are many reasons why vaping is increasing in popularity – and it's not just as an alternative to smoking cigarettes! Are you attending the Vape Jam UK ExCel…
5 Steps to Delivering Customer Service Excellence Negative press concerning poor customer service will have repercussions for your business for some time to come. Never underestimate the power of excellent customer service because when you do get it right, people will be talking about your brand for all the right reasons. Why exceptional customer service is worth the effort In…
Part 3 – Social Media Marketing Resources In the first two parts of this series, we’ve looked at the benefits of social media marketing and considered what is needed for an effective social media strategy. In this final segment, we take a look at resources around improving your understanding and use of social media marketing from a business and…