4 Fantastic Ideas for Maximising the School Holidays for Your Business Parents, grandparents and caregivers are always looking for ideas and activities to keep the kids entertained during the long six-week summer break from school. As a business, hosting activities for school-age children over the summer break is a great way of getting people through the doors. But what activities…
How to Bring Event Branding to Life Through Experiential Staffing Preview: Event branding is no longer just about logos, colour palettes and branded merchandise. At exhibitions, activations and immersive experiences, people judge a company through every interaction they have with it, which means the staff representing the brand have become part of the branding itself. This article looks at how experiential…
How to Set Marketing Objectives Consistent, targeted marketing both on and offline is the driver behind expanding your brand and growing your business. With a path set for the direction of travel, the assumption is that setting marketing objectives – reachable, measurable goals – is easy. But it isn’t. and with pitfalls a-plenty, how do you set marketing objectives that…
Case Study – Hiring Groups of people for Marketing Impact Experiential marketing is bucking a trend and even more so since we have gone more online since Covid. There are so many marketing avenues open to brands, small and large, established and new, online and offline budgets have remained largely static. But there is one strand bucking the trend: experiential…
Green & Black’s - How Sampling Put Them on the Road to Success Another great takeaway from the Business Excellence Forum in Telford Green and Black’s is a well-known brand, synonymous with high-quality chocolate products. But to get to this point, as a new strand for the brand Whole Earth, the founders had to overcome many marketing obstacles. And…
5 Steps to Delivering Customer Service Excellence Negative press concerning poor customer service will have repercussions for your business for some time to come. Never underestimate the power of excellent customer service because when you do get it right, people will be talking about your brand for all the right reasons. Why exceptional customer service is worth the effort In…
Part 3 – Social Media Marketing Resources In the first two parts of this series, we’ve looked at the benefits of social media marketing and considered what is needed for an effective social media strategy. In this final segment, we take a look at resources around improving your understanding and use of social media marketing from a business and…