Social Media Tips for Small Business Social media can be a rich place for a small business. You just need to know how to squeeze out all its potential… Have a plan – no plan means random, inconsistent posting of content that will not get attention (not for the right reasons anyway). Decide on the right social media platforms –…
How to Set Marketing Objectives Consistent, targeted marketing both on and offline is the driver behind expanding your brand and growing your business. With a path set for the direction of travel, the assumption is that setting marketing objectives – reachable, measurable goals – is easy. But it isn’t. and with pitfalls a-plenty, how do you set marketing objectives that…
Case Study – Hiring Groups of people for Marketing Impact Experiential marketing is bucking a trend and even more so since we have gone more online since Covid. There are so many marketing avenues open to brands, small and large, established and new, online and offline budgets have remained largely static. But there is one strand bucking the trend: experiential…
9 MORE Social Media Tips Previously, we gave you nine of the top tips that social media experts say are a must-do when it comes to promoting and growing your business via social media. We’ve found yet more tips for managing social media for brands. 1. Don’t ignore your followers You’ve worked hard to build your follower base on social…
Learn 9 of the Best Social Media Tips Social media doesn’t need to be complicated but ‘getting it right’ can feel like a minefield. Where do you start!? We’ve scoured the internet and shared some of the lessons we have learned over the years and come up with the very latest tips for making social media a success for your brand……
Green & Black’s - How Sampling Put Them on the Road to Success Another great takeaway from the Business Excellence Forum in Telford Green and Black’s is a well-known brand, synonymous with high-quality chocolate products. But to get to this point, as a new strand for the brand Whole Earth, the founders had to overcome many marketing obstacles. And…
5 Steps to Delivering Customer Service Excellence Negative press concerning poor customer service will have repercussions for your business for some time to come. Never underestimate the power of excellent customer service because when you do get it right, people will be talking about your brand for all the right reasons. Why exceptional customer service is worth the effort In…
Part 3 – Social Media Marketing Resources In the first two parts of this series, we’ve looked at the benefits of social media marketing and considered what is needed for an effective social media strategy. In this final segment, we take a look at resources around improving your understanding and use of social media marketing from a business and…