Demand for brand ambassadors is growing! It is definitely the latest trend in marketing communications – and it is not just celebrities and social media influencers that are involved. Many brand ambassadors are also experts in their field, or are skilled promotional people working face to face with customers in store. What makes a good brand ambassador? Definitely social media…
Looking for something different to promote your brand? It can be a constant battle to make your brand stand out in a crowded marketplace and not just repeat the same, familiar promotions time and time again. This is even more difficult when times are hard, and consumers are struggling financially. Persuading people to choose one brand over another, or create…
Make your exhibition stand the one that attracts the crowds Exhibitions are the perfect way to expand your customer base. After all, thousands of people will pass through an exhibition hall. The key is attracting a large proportion of that footfall to your stand. Here’s a few proven ways of doing so Lure visitors with great visuals. Make your stand…
Create Sales Opportunities - Thinking Outside the Box Are you missing out on sales or promotional opportunities? All too frequently, companies focus purely on standard exhibition sites and conventional sales and marketing activities. Thinking outside the box could lead to opportunities you might never otherwise have expected. Take Westfield Shopping Centre in East London. Retailers were a little hesitant when…
Keep Cool and Safe when Working Outside Getting outside in the sunshine is a lovely way to spend a summer’s day even more so if it part of your job! But it also has its risks and being aware of those potential problems is important for your health. Here are some top tips for staying cool, safe and healthy throughout…
Tips for maximising store sampling It’s summer time with barbeques and outdoor lifestyles very much in focus. Consumers are looking for food and kitchenware to create great outdoor meals, barbeques are sizzling and everyone is seeking ways to enjoy the outdoors whether relaxing on the patio, at the beach or actively in the countryside. Thoughts of holidays are also prompting…
Why Do You Need Car Park Attendants? Organising events is time consuming and can be costly. Keeping those costs down is always a priority and it is all too easy to cut out costs that seem inessential such as hiring car parking attendants. But this can be the biggest mistake you can make. Stop and think for a moment. Just…
Planning a Platinum Jubilee event? Time is ticking by, and preparations need to made. This is set to be one of the biggest events taking place throughout 2022, and with people enjoying a four day holiday weekend after the pandemic limitations on social activity, every event will be attracting a lot of publicity and high attendance figures. Already long lists…
‘Pop up Shops’ are a great way to increase sales and try out new products With vacant shop units to be found in virtually every town and city nationwide, the time has never been better for companies wanting to try out a retail concept, discover what people think of a new product or service and generally create some buzz around…
Six Reasons why you should use exhibitions to build your brand! In a digital, online world, it is all too easy to forget the importance of meeting people face to face at exhibitions. Overlooking trade shows and exhibitions within the marketing mix is a big mistake. Exhibitions are more than just a space to highlight your brand, and show your…