Technological Boost for the Post-Covid Events Industry Is technology set to be the savior of the events industry? There can be no doubt that this past year has been incredibly challenging, but with the arrival of vaccines, greater understanding of Covid 19 and the use of improved technology, the events industry is much better placed to take advantage of the…
It’s been a tough year for small businesses. If you have survived, a massive congratulations to you, we know it’s been a hard slog! Most small businesses, in order to survive, have moved online to sell their products or services. And (if only it was that simple) along the way, more tweaks have been made, perhaps your business has had…
If you have ever dabbled in PR you will have heard the phrase ‘what’s the hook?’ You need something to ‘hook’ the media in and want to cover whatever you are doing, or for it to feature in their publications/TV or radio slot. But remember – PR is also about forming relationships with current and new customers, so don’t forget them…
We've come up with 7 effective ways of marketing to your audience.. read on for some insights! Who are your audience? The key is to know who your audience really are. You need to learn as much as you can about them, and if they are quite wide an audience, it is worth segmenting them, so you can then target…
Exbury Gardens Spectral Halloween Train Event Made Covid Safe - Case Study Halloween is always one of the biggest events at the stunning New Forest based Exbury Gardens where a spectral train takes visitors on a journey into the dark unknown. 2020 meant that extra Covid secure measures had to be taken to allow the Halloween events staff to work…
3 Ways To Launch A Brand New Store If you’re thinking that a new high street branch is off the cards, think again. There is no denying that the high street has suffered a little in 2020, but with the right product and a launch that packs a punch, there is every chance that a brand new store can be…
Christmas Corporate Messages We've all experienced the speech right before the Christmas party. The MD says thank you for all the hard work and rallies the troops for the year to come. Well, 2020 is a little different. How do you or the businesses you work with deliver that all important message? Let you employees know how much you value…
Looking Forward: COVID-Compliant Hostesses and Promotional Staff for Events Trade shows and events have been wholescale in 2020 although there are still some Christmas events planned. That said, most brands are taking a long view when it comes to hosting shows and events. With such uncertainty, we are training our staff to be COVID-compliant ready for promotions in 2021 and…
Why survey? Surveys are a great way of finding out what your customers and potential customers think. You can find out what their habits are, how they are feeling at the moment and their likes and dislikes. You can test products and ask them to feed back. It is entirely up to you. And you can use this information to…
Crowds – make your event a success There are so many crowds we have supplied over the years and a lot in the last 6 months and it’s frustrating that we can't talk about many of the jobs... but from a client perspective - at least you know we can be discreet and not discuss it! Some we can talk…