What are the Advantages of Sales Promotional Staff Selling Your Products? A clear objective in your brand running promotions is to increase sales. When customers see a clear benefit, they are interested in buying and with research showing that when customers make an emotional connection with a brand, they buy. Opting to hire promotional staff for promotions makes perfect sense.…
What’s on at the NEC in November? November doesn’t have to be all doom and gloom with grey skies. You could, of course, attend one of the many shows and events being held at the NEC this November. Spread across its 19 halls, you can enjoy all kinds of events from the Festive Gift Fair, Comin Con, BBC Good Food…
Giving Away FREE Stuff – Does it Work? Potentially, any brand could give away free stuff. From food brands giving out tasty morsels at food fairs to artisan food producers tempting customers to beauty brands giving away free samples, the psychology of giving customers ‘a taste for nothing’ has been a marketing ploy utilised for years. There is a divide…
Green & Black’s - How Sampling Put Them on the Road to Success Another great takeaway from the Business Excellence Forum in Telford Green and Black’s is a well-known brand, synonymous with high-quality chocolate products. But to get to this point, as a new strand for the brand Whole Earth, the founders had to overcome many marketing obstacles. And…
Hire Professional Promotional Staff for Vape Jam UK, ExCeL London There is now an estimated 3 million vapers in the UK and, according to statistics from the Office of National Statistics, there are many reasons why vaping is increasing in popularity – and it's not just as an alternative to smoking cigarettes! Are you attending the Vape Jam UK ExCel…
Exhibitions Coming up in January at the NEC, ExCeL and Olympia London The run-up to Christmas is always a busy time and if you think January is quiet, think again! Most major exhibition and conference venues across the UK have a clutch of events slated for the first month of 2021. What can we expect from the NEC, ExCeL London…
5 Strategies for January Sales Success With the New Year comes new challenges and for retailers, the chance to extend the festive ‘spending period’ with January spending. But with consumers still feeling the pinch and the High Street struggling with poor trading conditions, are there strategies that bring success in the January Sales? We take a look at five tried…
EVERYTHING You Need to Know About Black Friday It’s nearly here. For the die-hard bargain hunters among you, the best day of the year must surely be Black Friday. But what is it? When and where did it all start? And where are the best Black Friday deals? Who doesn’t love a bargain? But more to the point, who doesn’t…
Christmas Promotions – The how, the what and the when! The festive season is on the doorstep and with many customers now turning their minds to planning Christmas, as a brand you need to make sure you grab your fair share of the market. And that means creating a Christmas promotion campaign that attracts the interest of customers. At Envisage…
Product Sampling – Why Aren’t Brands Doing More of It? Supplying samplers and demonstrators to brands and retailers across the UK, we have experienced first-hand just how successful product sampling and demonstrations are. And yet, it is not a mainstream marketing activity. If you are considering investing in professional sampling staff, no matter how big or small your campaign, we…