Six Reasons why you should use exhibitions to build your brand!

In a digital, online world, it is all too easy to forget the importance of meeting people face to face at exhibitions. Overlooking trade shows and exhibitions within the marketing mix is a big mistake. Exhibitions are more than just a space to highlight your brand, and show your wares as you might do in a digital environment – it is a place to meet people, enable clients to get to know your business, your products and your team.

Take a look at these six reasons why taking part in exhibitions are crucial when building a brand:

Brand identity

Exhibitions provide a way of identifying you and your business. At an exhibition, visitors will see hundreds of unique companies. Taking part in a trade show ensures that you are one of those companies. Talking face to face with potential customers means that you get the opportunity to identify potential sales leads, and make sure your brand is visible.

Network and interact

Trade shows are one of the best ways of networking, interacting with potential customers and building relationships. Face to face meetings ensure you become more than just a voice at the end of a phone line, or a character in a zoom meeting. Personal contact allows you to engage in conversation, hold unexpected meetings, attend talks and demonstrations that will help you grow your business.

Sell your products and services

Exhibitions and trade shows are a superb way to showcase your business, highlighting your products and services. It gives an opportunity to meet hundreds if not thousands of people, to talk about your products and brand. Careful design and presentation can catch the attention of people passing your stand.

Emphasise selling points

A well-designed exhibition stand will emphasise why your company should be chosen over a competitor. Stress your unique selling points, what makes you special and communicate these selling points clearly to visitors.

New Product launches

Exhibitions are a great place to launch new products on to the market. People visiting exhibitions are looking for something new, something different. Highlight your new launches, use demonstrators to explain the product and where possible, offer samples or tastings to the public. This helps you attract more visitors.

Get your message to a wide audience

Face to face marketing is one of the most successful tools in any company’s trading strategy. Trade Shows and exhibitions ensure that you make your company known to a vast array of people – many of whom may come from far afield, or even globally. It is the best way to get your company known and will certainly benefit your company.

Hire staff to promote your brand at Exhibitions

Envisage Agency have been providing exhibition, sales and promotional staff to all UK venues since 2010. Want to find out how we can help you grow your business or brand? Then complete the form below or call us on 0844 800 0071.